The following questionnaire is designed to measure internal factors affecting the adoption of ITs.
Strategic orientation |
| To what extent do you agree or disagree with the following statements? | Strongly disagree | | Strongly agree |
Aggressiveness dimension |
| 1. We sacrifice profitability to gain market share | 1 2 3 4 5 6 7 |
| 2. We cut prices to increase market share | 1 2 3 4 5 6 7 |
| 3. We set prices below the competition | 1 2 3 4 5 6 7 |
| 4. We seek a market share position at the expense of cash flow and profitability | 1 2 3 4 5 6 7 |
| | | | |
Analysis dimension |
| 1. We emphasize effective coordination among different functional areas | 1 2 3 4 5 6 7 |
| 2. We believe that information systems provide support for decision-making | 1 2 3 4 5 6 7 |
| 3. When confronted with a major decision, we usually try to develop a thorough analysis | 1 2 3 4 5 6 7 |
| 4. We encourage the use of planning techniques | 1 2 3 4 5 6 7 |
| 5. We encourage the use of the output of management information and control systems | 1 2 3 4 5 6 7 |
| 6. We encourage human-resource power planning and performance appraisal of senior managers | 1 2 3 4 5 6 7 |
| | | | |
Defensiveness dimension |
| 1. We have made significant modifications to manufacturing technology | 1 2 3 4 5 6 7 |
| 2. We encourage the use of cost-control systems for monitoring performance | 1 2 3 4 5 6 7 |
| 3. We encourage the use of production-management techniques | 1 2 3 4 5 6 7 |
| 4. We emphasize product quality (for example, through the use of quality circles) | 1 2 3 4 5 6 7 |
| | | | |
Futurity dimension |
| 1. Our criteria for resource allocation generally reflect short-term considerations (reversed scale) | 1 2 3 4 5 6 7 |
| 2. We emphasize basic research to provide us with a future competitive edge | 1 2 3 4 5 6 7 |
| 3. We forecast key indicators of operations | 1 2 3 4 5 6 7 |
| 4. We try to obtain a formal tracking of general trends | 1 2 3 4 5 6 7 |
| 5. We analyze critical issues with "what if" | 1 2 3 4 5 6 7 |
| | | | |
Proactiveness dimension |
| 1. We are constantly seeking new opportunities related to present operations | 1 2 3 4 5 6 7 |
| 2. We are usually the first ones to introduce new brands or products on the market | 1 2 3 4 5 6 7 |
| 3. We are constantly on the lookout for business that can be acquired | 1 2 3 4 5 6 7 |
| 4. Competitors generally preempt us by expanding capacity (reversed scale) | 1 2 3 4 5 6 7 |
| 5. Our operations in later stages of life cycle are strategically diminished | 1 2 3 4 5 6 7 |
| | | | |
Riskiness dimension |
| 1. Our activities can be generally characterized as high risk | 1 2 3 4 5 6 7 |
| 2. We adopt a rather conservative view when making major decisions (reversed scale) | 1 2 3 4 5 6 7 |
| 3. Our new projects are approved on a stage-by-stage basis, rather than with blanket approval (reversed scale) | 1 2 3 4 5 6 7 |
| 4. We tend to support projects where the expected returns are certain (reversed scale) | 1 2 3 4 5 6 7 |
| 5. Our operations have generally followed the tried-and-true paths (reversed scale) | 1 2 3 4 5 6 7 |
Technology policy |
| To what extent do you agree or disagree with the following statements? | Strongly disagree | Strongly agree |
| 1. The policy of this firm has always been to explore the most up-to-date production (operations) technology | 1 2 3 4 5 6 7 |
| 2. We are going ahead with plans to evaluate new processing equipment | 1 2 3 4 5 6 7 |
| 3. We have a long tradition and reputation in our industry for attempting to be first to try out new methods and equipment | 1 2 3 4 5 6 7 |
| 4. We plan to increase our spending on research and development over the next 5 years | 1 2 3 4 5 6 7 |
| 5. We spend more than most firms in our industry on new-product development | 1 2 3 4 5 6 7 |
| 6. We are actively engaged in a campaign to recruit the best qualified technical personnel (engineering and production) | 1 2 3 4 5 6 7 |
| 7. We are actively engaged in a campaign to recruit the best qualified marketing personnel | 1 2 3 4 5 6 7 |
| 8. We are one of the few firms in our industry that does technological forecasting for products | 1 2 3 4 5 6 7 |
| 9. We are one of the few firms in our industry that does technological forecasting for production processes | 1 2 3 4 5 6 7 |